Who is making the bread?

Roumen is at the outset of every bread!

Roumen is the epitome of precision and dedication to the smallest detail. Strong discipline and strict compliance with all technological processes. Always setting high standards for him and his team. We are confident that the work is entrusted in safe hands with him. He has been with Simid for 24 years.

Read what he says:

"Automation of production allows us to operate on a great scale and continuous high quality. Changes and improvements in bread production processes that have taken place over the last 20 years are incredible."
 

I love saying that tons of bread dough is passing through my hands on a daily basis. As incredible as it sounds, however this is true. Yes, the dough is not exactly passing through my hands, however I am personally responsible for the quality kneading of every single bread we make.

Bread kneading is a skill that a few people can master to perfection. Each type of flour has a different humidity rate and therefore needs different amount of water, yeast and kneading time. The dough is a wayward matter and can always take us by surprise. But when we manage to pass the mastery of kneading onto high technologies, the magic happens every time. I am telling this from personal experience.

I have been in charge of bread kneading at Simid for five years now, and despite baking thousands of loaves daily, I am confident that each of these loaves is perfectly kneaded which is evident in its taste and appearance.
It's amazing!

Baking bread is a conversation with fire in the first place. Then it is important to feel what the dough wants. I dare say that in the course of 20 years of practice, I have managed to find the right time, the right momentum and the right temperature needed for baking the perfect bread!

My job is not easy but an extremely responsible one. On the other hand, however, there is huge satisfaction. It is worth every effort knowing that the loaves you bake reach thousands of people every day.

I would describe my work in three words: trust, correctness, speed!

It is my responsibility to deliver the bread people are expecting every day amidst the fast pace of the city. Welcoming the morning on the road, I rely on Simid team I am working with, so I am confident I will always receive the necessary support at any time.

My job is not an easy one, but satisfaction at the end of the day is great. Going home I know that everyone will find his favourite bread in a nearby store, and I will have contributed to that.